Things Ain't Going So Great for Poor Barbie

Mattel just wrapped up another coulda-been-better quarter, and guess who’s to blame? That’s right, our spendthrift frenemy Barbie.

That’s according to the AP, which reports that in Q3, Barbie sales slid 21 percent. That’s on top of a 15 percent drop in Q2. Nor is this a sudden reversal striking like the proverbial bolt from the blue. At this rate, I’ll be passing down my American Girl clothes (Molly 4ever) instead of my mom’s Barbie clothes. Not that the Pleasant Company division is totally untouched: After a 6 percent gain in Q2, sales dropped 7 percent in Q3. That’s on top of losing Frozen merch to Hasbro.

At least the old gal’s got plenty of careers to fall back on. Maybe think of downsizing to a Malibu Dreamcondo, though?

Photo via Getty.

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