Heineken Sponsors Shoe Sale So Ladies Leave Men Alone to Watch Soccer
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The Champions League final between Real Madrid and Atlético de Madrid is this Saturday, and, if you’re familiar with tired tropes about how women are all basically mean mommies who want to ruin men’s fun, that can only mean one thing: ladies are going to bug their boyfriends and husbands about watching The Big Game. Fortunately for the men who are dating or married to women with whom they have little in common or who have no empathy for their husband’s interest level in sports, Heineken is sponsoring a shoe sale that goes on at the exact time that the game starts. .