KIA's Got One for the Ladies: Your Mascara Wand Is a Deadly Weapon
LatestKIA Canada has some new ads out that double as helpful Public Service Announcements about how if you get in their cars to drive and you decide to use that time to multitask and put on makeup, the car will kill you. Death sells!
Each ad depicts a makeup tool as if it does double-duty as some sort of James Bond-esque killing object: the lipstick becomes a bullet, the mascara an explosive device. The tagline reads: “Applying Makeup While Driving Can Be Deadly”.