Megyn Kelly's Ratings Sink, Bested Again By America's Funniest Home Videos


Oh gee. It appears that the ratings for Sunday Night With Megyn Kelly have plummeted even further this week, reaching a record low.

As The Hill reports, Kelly’s show, which airs on NBC News, only attracted 3.1 million viewers this Sunday, a mere half of the 6.2 million who watched the premiere. Reruns of both 60 Minutes, on CBS, and America’s Funniest Home Videos, on ABC, drew more viewers than Kelly’s program—and this isn’t the first time that has happened.

Kelly also hasn’t engaged the 18-49 age bracket, which presents a problem in terms of advertising. Most companies regard that bracket as the most desirable, and as it stands, both American’s Funniest Home Videos and 60 Minutes—again, reruns—prove a better bet.

Originally a Fox News darling, Kelly now rakes in $17 million at NBC. Since joining the network, she has shared her platform with a Russian dictator and a conspiracy theorist who claims the Sandy Hook Elementary School shooting never took place.

At summer’s end, NBC’s Sunday Night Football—top-rated programming—returns, and so Sunday Night with Megyn Kelly will take a hiatus. But on September 25, Kelly will debut a daytime show with a live studio audience. Airing at 9 a.m., it will serve as the third hour of The Today Show. For now, it seems NBC isn’t regretting its decision to make Kelly part of the team.

“She’s one of the most talented and hardest-working producers in television news,” Noah Oppenheim, NBC News President, wrote to his staff on July 10. “Her intimate knowledge of the brand will be invaluable as we launch Megyn’s show under the Today umbrella.”

Totally. I can’t think of a face I’d rather see as I drink my morning coffee.

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