Read Some Condescending Emails From Former BA EIC Adam Rapoport About What Is and Isn't Brownface
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Adam Rapoport, the Bon Appétit editor-in-chief who resigned Monday after a photograph of him dressed as “boricua” for Halloween surfaced, spurring multiple employees to publicly detail a climate of racism in their workplace, has emailed Jezebel to let us know that he was not wearing “brown face.” In a series of emails to Jezebel pop culture reporter Hazel Cills, who with staff writer Joan Summers wrote this piece about Bon Appétit, Rapoport disputed the characterization that his cosplaying as a stereotypical idea of a particular nationality was “brown face.”
On Monday, June 8, Cills wrote Rapoport an email asking for a comment for Jezebel’s story, which had not yet been published:
On Mon, Jun 8, 2020 at 3:51 PM Hazel Cills wrote:
Hi Adam,
I hope you are well. I’m a reporter for Jezebel looking to see if you are free to comment on former and current staffers speaking publicly about the treatment of writers of color at Bon Appetit, including the allegation that video personalities of color do not get paid for video work.
Are you available for an interview to talk about Bon Appetit’s approach to diversity and to respond to the comments from staffers and freelancers about how writers of color are treated at the brand? Thank you for your time.
– Hazel
Rapoport did not respond until Wednesday morning:
On Wed, Jun 10, 2020 at 9:33 AM Rapoport, Adam wrote:
Hey Hazel,
Sorry I was unable to provide quotes for this piece. I was basically on lockdown as the brand and company and brand were trying to deal with all that is going on.
Lots of nuance throughout your piece that could be addressed, but the gist is the gist, and I can’t argue with the feelings of employees and others.
One thing I would ask, if I may. You refer to my being in brown face in that photo. As inexcusable and terrible as that photograph is, I was not wearing any makeup or face coloring in it. I have gone on record with both the New York Times and Business Insider to clarify this.
I would appreciate if Jezebel would correct this phrasing, in that it is factually incorrect.
Please let me know you and your editor’s response.
Thank you,
Adam
It is true that Jezebel should have excised the space between “brown” and “face,” simply writing “brownface.” This was a copy error and as the Mexican-American editor-in-chief of this website I take full responsibility for that; it should have read “brownface” instead of “brown face.” We have corrected this spatial mistake. And while Rapoport may have not been wearing brown makeup on his face while dressing up as “boricua,” a.k.a. Puerto Rican, for Halloween, it seems he needs a lesson on what “brownface” materially refers to: The act of impersonating a stereotypical idea of a person racially typed as “brown” in order to parody an entire race or nation. In this context, “brownface” is the proper term to refer to Rapoport’s deeply offensive stereotyping of Puerto Ricans and additionally, it is somewhat galling that he is doing anything right now but reflecting on how his actions have affected his staff at Bon Appétit, much less splitting hairs with outside journalists about the characterization of his costume.
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