Weigh Less, Pay Less: Whole Foods Offers Discount Based On BMI

Whole Foods CEO John Mackey explains the program in a letter, reproduced below. Apparently it’s part of an initiative to reduce health care costs, which is interesting since Mackey is against the health care reforms that would actually reduce costs for all people.

Note that Mackey knows BMI isn’t a perfect measure of health, but at least it’s cheap! Even more fun, though, is the poster for the new Healthy Discount program, breaking down exactly what BMI range his minions need in order to get various discounts on his Tofu Pups.

If your BMI is above 30, you’ll get to keep the original 20% employee discount, but you’ll paying more than your thinner co-workers, who can knock as much as 30% off. Because if public health research has taught us anything, it’s that reducing people’s buying power totally makes them healthier. Stay classy, Whole Foods.

Earlier: Food Fight: A Whole Foods Honcho And The Politics Of American Eating