It is a truth universally acknowledged, that a hottie from the mid-aughts in possession of ~effortless beach curls~ must be in want of copious amounts of John Frieda Beach Blonde Ocean Waves spray. Or so the widespread and fervid Internet longing for the now-discontinued product would indicate.
As someone who was not a mid-aughts hottie in possession of effortless beach curls (as evidence, here is a photo mid-aughts Callie enjoying the sea), I didn’t partake in the apparently commonplace John Frieda Beach Blonde Ocean Waves Spray hair ritual. But its legacy as a beautiful and special miracle serum — capable of turning one into Kate Bosworth in Blue Crush, starting with the the long dangly bits of dead skin hanging off your scalp and also ending there — lives on. Take, for instance, this excerpt from a recent-ish xoJane post entitled “I’m Still Upset That John Frieda Discontinued Beach Blonde Ocean Waves”:
I have tried every single salt spray on the market, but none compares to the heavenly scent and dreamy waves left behind by the now-discontinued John Frieda product Beach Blonde Ocean Waves…
The color of a Caribbean lagoon, it has a blue oily layer that takes up about a third of the bottle, while the rest more closely resembles a briny sea. When shaken, somehow this spray is just the right amount of greasy and salty to make hair wavy if it’s straight, curly if if is wavy, and straight-up corkscrews if it is curly.
RIP Beach Blonde Ocean Waves, you salty sea goddess. This is a sentiment that many denizens of the Internet agree with: if you probe around for answers, as I have, you’ll find that the tone of former Beach Blonde enthusiasts ranges from dejected (“I think it sux that they don’t make it anymore”) to wildly desperate (“John Frieda Beach Blonde Ocean Waves HELP!!!!!!!!!!!”). At MakeUpAlley, too, many users have added their plaintive wails to the product’s funereal dirge in place of reviews. Some are traumatized:
I was traumatized when this product was discontinued 🙁 Traumatized.
Please John Frieda…. bring it back.
I promise I will buy it again in abundance… and I will tell everyone I know to buy and use it.
Please, please!
Some are melancholic and nostalgic, recalling the good old days:
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