Wednesday is World AIDS Day, and stars like Kim Kardashian will “sacrifice” their digital lives for charity. Sacrifice!
In other words, Kim — along with Lady Gaga, David LaChapelle, Justin Timberlake, Usher, Serena Williams Elijah Wood and more — won’t Tweet, Facebook or blog… until fans have donated $1 million.
It’s an interesting campaign, in that this modern sacrifice — refraining from social networks — actually requires a lot less effort than, say, a charity walk. Plus, wouldn’t some people would pay for the Kardashians to stop tweeting and blogging?
On the other hand, it’s for a good cause. As Amy Wallace writes for the New York Times:
If even one in 1,000 of the 3,465,527 followers of @jtimberlake is willing to donate $10 to reactivate the account on which he recently posted “Happy Halloween everybody!” – well, it will start to add up.
Organizers are predicting “a flurry of freak-outs among a few who think Kim Kardashian or Alicia Keys are actually dead. That will be outrageous.” Almost as outrageous as believing that abstaining from Twitter is being giving.
Farewell, Digital World. (It’s All for a Cause.) [NY Times]
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Still here. Still without airbrushing. Still with teeth.
