In Search Of That Elusive Romantic Spark/Connection/Click
LatestIt seems like whoever can quantify the following will be able to take over the Internet dating market.
As distinct from mere liking, there’s “clicking” — an instant spark of recognition. We’re usually told about it in terms of romantic spark, but it’s at least as common — and important — in platonic contexts. In Click, The Magic Of Instant Connections, authors Rom and Ori Brafman (authors of the bestselling Sway) claim that “We’ve discovered that there are five factors involved in a click that show up time after time across different contexts. They are vulnerability, proximity, resonance, similarity and environment.”
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