Quinoa Isn't Taking Over the World, But It's Taking Over Your World
LatestQuinoa is totally the little grain that could. It’s so popular that the United Nations decided 2013 was International Year of Quinoa. It has also inspired the name for everyone’s ideal daughter. But unfortunately for the yuppie masses that have found a way to shop exclusively at Whole Foods, quinoa is not going to get any cheaper, or any easier to find, anytime soon.
A “low-calorie, gluten-free, high-protein grain that tastes great” (thanks Washington Post), right now, quinoa is grown primarily in the Andes Mountains. But because of the quinoa boom that’s coming primarily from the United States, growers there haven’t been able to keep up with the demand from health-conscious yoga-loving freaks and prices have gotten pretty ridiculous; reportedly between $4.50 and $8 a pound in stores.