World Cup Condoms Are Selling Like Sexy Brazilian Hotcakes
LatestThere’s just something about major sporting events that makes people wanna do it. Exhibit A: The brisk sales of (unofficial!) special edition World Cup condoms, which are Brazilian green and yellow and taste like a Caipirinha, the country’s national cocktail.
The Wall Street Journal reports that the condoms, made by Karex and distributed under the “Prudence” label, were produced in partnership with safe-sex nonprofit DKT International, to target the crowds gathering in Brazil for the World Cup. Since their February debut, something like 2.1 million condoms have sold (or 700,000 packs of three). Karex CEO Goh Miah Kiat said sales in Brazil are up 25 percent this year. That’s a lot of boning!