From Lindsay’s kombucha to Madonna and Gwyneth’s Vita Coco, bullshit beverages have never been bigger. After the jump, learn which sectors of society love each quasi-healthy, overpriced drink.
It takes a special kind of person to shell out four bucks for some vaguely fruity drink that claims to cure cancer, obesity, and/or global warming. What kind of person, exactly? Allow us (inspired, again, by Flavorwire) to break it down — who drinks what?
Vita Coco: Celebrities and GOOP readers.
Acai: Guys who went to Burning Man once and now do tai chi.