From Lindsay’s kombucha to Madonna and Gwyneth’s Vita Coco, bullshit beverages have never been bigger. After the jump, learn which sectors of society love each quasi-healthy, overpriced drink.
It takes a special kind of person to shell out four bucks for some vaguely fruity drink that claims to cure cancer, obesity, and/or global warming. What kind of person, exactly? Allow us (inspired, again, by Flavorwire) to break it down — who drinks what?
Vita Coco: Celebrities and GOOP readers.
Acai: Guys who went to Burning Man once and now do tai chi.
Kombucha: Hippie alcoholics.
Smartwater: Wealthy yoga moms with anxiety problems.
Fuze: Dieters who are nostalgic for Squeezit.
Hint: College girls who ran out of mixers.
Vitamin water: People with hangovers.
Pom: Rich conservatives who still shop at Whole Foods.
Chaga: Crazy people.
Ethos: Idealists.
Whiskey: Realists.
Related: Stereotyping People By Their Favorite Websites [Flavorwire]
A Strange Brew May Be A Good Thing [NYT]