In May 2018 it appeared that China’s censors had descended on beloved cartoon Peppa Pig, removing over 30,000 videos from a popular streaming service and banning the hashtag #PeppaPig, the New York Times reported. After bootleg Peppa Pig streetwear began to grow increasingly popular among Chinese youth (who claimed her as a symbol of rebellion), an editorial in the state-run People’s Daily newspaper cried that people must remain vigilant in the crusade against Peppa. “After all, no matter how gangster Peppa Pig is, it cannot be allowed to destroy children’s youth and go beyond the rules and the bottom line,” it read.