In the past few years, Crocs have expanded their look, moving past the Mario Batali-approved orange monstrosity that made them famous and into high-end hideousness. But that kind of stuff didn’t seem to work very well, so now they’re dialing the ugly back, returning to their original ugly that made them famous.
Bloomberg reports that Crocs has launched a new campaign—with a hashtag!— called #FindYourFun to up the attention paid to the Croc clog with the holes in them. While they used to try to upset people by arguing (as one of my potential former best friends once did) that their flats were both stylish and comfortable, now they’re just going back to the good stuff, asking Croc fans to share photos of themselves rocking the clogs on social media.
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