Have You Ever Seen a Manlier Photo Than This One for Ryan Reynolds's Manly New Brand of Gin?

People is reporting that Deadpool star and Blake Lively’s husband Ryan Reynolds is now the owner of Aviation Gin, a brand I personally had not heard of until Wednesday morning. In a statement (never forget that 3/4 of People stories are glorified press releases), Reynolds said:

“Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way…If you think all gin tastes the same, you’d be mistaken. Aviation is in a completely different league and I couldn’t be prouder to be a part of the company.”

Along with the statement, People shared what might be the most manliest photo ever taken. Though a promotion for gin—a clear spirit—it is the color of whiskey, which we all know is the manliest alcohol. In it, Reynolds can be seen in repose on a distressed leather armchair. In each of his hands is a glass vessel, carelessly held as though he believes nothing in his possession could ever shatter. On his left ring finger, the sign of a man who has truly succeeded. Behind him, so much wood. On his face, a grin that says, “There’s even more wood under these jeans.” I’m afraid that if I stare at this photo too long, it will start bullying me.

This is a photo that would totally talk a big game about kicking your ass if you even said the word “queer” around it. A photo that will NOT see Call Me By You Name with his wife but would be more than happy to watch Deadpool again. A photo that loves chardonnay but would NEVER order one at the bar. A photo that doesn’t wipe enough. A photo that makes sure to say “my wife bought it for me” when people compliment his light yellow tie. A photo that has seen every single fucking Marvel movie but Dr. Strange because there’s something about that Cumberbatch guy that rubs him the wrong way—British dudes, you know? A photo that would like to get into homebrewing. A photo that would tell the realtor on House Hunters that it HATES rooms with bright colors and would settle for nothing less than a craftsman with plenty of projects because HE. LOVES. PROJECTS. This, my friends, is a photo that feels sort of bad for Billy Bush.

I hate it!