Panera’s Swimwear Collection Is Weird, Broccoli-Inspired, and Already Sold Out
The limited-edition items included one piece suits, swim trunks, and a pool float shaped like a bread bowl
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In news that sounds like a headline from our sister site The Onion, Panera Bread—yes, the fast-casual bakery/café chain—has released a limited-edition swimwear collection with the theme of “soup.” Literally, one of the one-piece swimsuits just has the word “soup” on the front. Capitalism at its weirdest!
More specifically, Panera’s “Swim Soup” swimwear was apparently inspired by broccoli cheddar soup in both its color palette and design. Despite its deliciousness (which makes sense because it’s mostly cheese), broccoli cheddar soup is not known for being particularly beautiful—in fact, I’d argue it’s one of the ugliest-looking soups out there. But apparently to the movers and shakers at Panera Bread HQ, there is nothing more beautiful and beach-appropriate than the image of a broccoli floret covered in melted cheddar cheese.