The World's Most Popular Ice Cream Commercial Shows No Ice Cream
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This ad is one of the most viral web videos of the year. It’s not short — at three and a half minutes, it dwarfs the attention span most advertisers assume their target audience has. It’s not sexy — the raciest thing about the ad is some teen hand holding. It’s not star-studded — the main characters in the ad are unrecognizable tweens presented unvarnished. Hell, it doesn’t even show the product it purports to advertise — ice cream. But this short film has racked up 26 million views. And counting.