Just when you thought advertising couldn’t get any more ridiculous, Kia went and included sexualized lady hamsters in its Weird Science-like commercial for the 2015 Soul. WHY. WHY. WHY.
This monstrosity comes to us via AdWeek. The concept: Nerdy versions of those humanoid Kia hamsters who just won’t go away are in the lab, working on an electric car, I guess? A regular hamster scampers into their weird chamber of EV magic (why do the hamsters have a pet hamster??? confused), “Animals” by Maroon 5 plays, and out steps a sexy lady hamster. Science! The humanoid hamster science guys realize what’s happened, hop in their jacked-up electric car, dash to the pet store, buy a bunch of hamsters, and create more sexy lady hamsters. Then they have a laboratory dance party.